Posted: 29 August 2025

The Role

We’re looking for our first demand generation hire: a hands-on marketing generalist who can build and own the growth engine that drives pipeline. This is about putting measurable revenue on the board.

You’ll work alongside with the Founder, to design, launch, and optimize campaigns that generate qualified leads and convert them into opportunities. Every experiment, every dollar spent, and every piece of content you ship should tie back to pipeline.

If you want to sit in the driver’s seat of a go-to-market strategy in a high paced, fast growing scale up, this is your chance.


About Us

We’re Watchful, a fast-growing startup founded by New Zealander Joshua Parsons (now based in Austin, TX). Backed by leading Australasian VCs and sitting on millions in active pipeline, we’re scaling our go-to-market engine.

Our product is phenomenal. Agentic AI operators that detect and stop crime in real time. Every week we process over 14 million security signals, helping police and security services act faster and smarter. Users in our system are catching over 3500 people every year.


What You’ll Own

This role spans strategy and execution. You’ll set the plan, run the campaigns, and prove the results.


What Success Looks Like